It looks like “everyone” is getting on the Chatbot boat. They are hyped and hot and… I’ve gotta have one. Or maybe not.
Motivations to get on the Chatbot boat vary. Some will use this technology to automate simple tasks not critical to the business. These simple bots might have a WOW factor but don’t provide much business value. For example, here is a list of 51 corporate chatbots across industries.
But others, like many readers of this blog, might have higher standards stemming from the demands of running large scale contact centers and customer engagement programs.
So is it time for you to invest in Chatbots?
Here are four recommended Chatbot investment criteria to consider before you jump on the Chatbot boat: