Every time a customer engages in a web chat you have an opportunity to make a sale. If you’re a retailer with a web site, I bet you watch your web chat conversion rate like a hawk. Improve the conversations you’re having with customers, and you can convert more chats to revenue.
So what happens when customers get distracted or interrupted and leave the conversation? Many retailers struggle with web chat abandon rates in double digits. By focusing on the conversations you’re having instead of those that have been abandoned, you may be overlooking a treasure trove of revenue opportunity. To find that hidden treasure, you’ve got to think like a parrot instead of a hawk. Arrrrrrrrrrrr.