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Digital Engagement Blog

How to Solve your Web Chat Abandon Rate Problem

Every time a customer engages in a web chat you have an opportunity to make a sale.  If you’re a retailer with a web site, I bet you watch your web chat conversion rate like a hawk.  Improve the conversations you’re having with customers, and you can convert more chats to revenue. 

So what happens when customers get distracted or interrupted and leave the conversation?  Many retailers struggle with web chat abandon rates in double digits.  By focusing on the conversations you’re having instead of those that have been abandoned, you may be overlooking a treasure trove of revenue opportunity.  To find that hidden treasure, you’ve got to think like a parrot instead of a hawk.  Arrrrrrrrrrrr.

Topics: Messaging Apps Consumer Behavior Customer Acquisition Customer Engagement

Prepare for the Future of Financial Services: Lessons from Money 20/20

Square, PayPal, Google, Visa and Facebook Share Insights

As we wrap up 2016 and prepare for the New Year, banks and insurance companies should consider several of the key takeaways from the recent Money20/20 conference.  This event is billed as the preeminent global payments show with more than 11,000 attendees from 4,500 companies in the banking, payments, retail and loyalty industries.

This year’s keynote speeches from industry leaders such as Square, PayPal, Google, Visa and Facebook highlighted trends to keep in mind to address the changing landscape for businesses and consumers in the future. Here are our five takeaways:

Topics: Digital Context Industry Insights