Don't you wish Curly had it right? You know, the cowboy from City Slickers who said the secret of life is just one thing. All you have to do is figure out what that one thing is for you, right?
If Curly were around to help us figure out the secret of digital engagement, it wouldn't be pretty. He'd have to take off his dusty old cowboy boots to count all the secrets that are important to digital customer experience.
Today we have more channels, more technologies, more silos of data, and more distractions competing for the digital consumer's ever-decreasing span of attention. How do you come up with a digital engagement strategy in a world swirling with chatbots, intelligent assistance, and new messaging channels?
In search of answers, the explorer in me set off on a fascinating journey.