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Digital Engagement Blog

The Trust Issues with Mobile Payments and Customer Care

As we all well know, mobile payments are on the rise, and are expected to continue to increase over time. Despite widespread mobile adoption, mobile payments and mobile customer care have not reached their full potential for retailers, app developers, and even marketers.

Topics: Mobile Engagement Consumer Behavior

Why do Online Shoppers Abandon Your Mobile App?

Consumers love their smart phones, smart devices, and the ability to download mobile apps. There are 75 billion apps in Apple’s app store alone, and with more created every day, consumers have a lot to choose from. While the ever-increasing supply of apps provides a dream for consumers, it can create a nightmare for retailers and app developers.

Topics: Mobile Engagement Customer Acquisition Digital Commerce