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Adaptive IVR Blog

For 2017, Resolve to Maximize your Contact Center Technology Investments

Analyst Guest Insights: Paul Stockford of Saddletree Research, Inc. shares insights about how to best maximize your contact center technology investments. For example, read more about how WFO and IVR investments can be better leveraged to improve your results.

Besides my gig at Saddletree Research, the company I founded 18 years ago, I also work under contract as research director for the university-based, not-for-profit National Association of Call Centers (NACC), which provides me a deep reach into the end-user community for research and discovery regarding industry trends, issues, concerns, purchase intentions, etc.  While the majority of the research we do at the NACC is quantitative, for our 2016 year-end study we decided to focus on qualitative information.  To get a feel for what contact center issues customer service professionals are most concerned about going into 2017, I conducted 20 interviews in December.  In a nutshell, I asked the study participants what issues are keeping them up at night when thinking about their contact center(s) in 2017.

What we discovered during these interviews were two overriding concerns for 2017. 

Topics: Customer Experience IVR Business Case Process Improvement Performance Optimization Contact Center Insights Personalization Customer Care Customer Engagement IVR WFO

How IVR and WFO Help You Win the Cost vs. CX Balancing Act in the Contact Center

Research shows that cost control is the #1 goal for contact center operations executives, followed closely by delivery of a positive CX

But here’s a dirty little secret: in many contact centers, those two objectives are diametrically opposed.

  • Cutting budget (fewer agents, inadequate technology) to meet business mandates can have a negative impact on customer experience (CX) and staff metrics.
  • Improving CX might require investing $ in processes, systems, tools, and products to improve customer service which may increase the budget initially.

Both of these issues require you to walk the tightrope between controlling your budget and delivering a satisfying CX. Successfully reconciling these two ostensibly conflicting goals is a balancing act that contact center execs can win. Let’s explore how to turn confrontation into collaboration with your workforce optimization (WFO) and interactive voice response (IVR).

Topics: Customer Experience IVR Business Case Process Improvement Performance Optimization Contact Center Insights Customer Care Customer Data Industry Insights WFO IVR

Contact Center Execs: 5 Pains Keeping You Up at Night

Are you lying awake worrying about your contact center’s operations and more? Many executives experience constant anxiety from trying to juggle competing priorities. Time is precious and you don’t have enough of it to do more – you need solutions to ease your burden, not add to it.

What if you could make some simple modifications to turn that insomnia into a peaceful night's sleep?

Topics: Customer Experience IVR Business Case Process Improvement Performance Optimization Contact Center Insights Customer Care Customer Data Industry Insights