It’s not far-fetched to say that the contact center is the single most critical operation in any company. If a company has a poor relationship with its customers, its other operations might as well cease to exist. The contact center is the place where the company and its customers meet. Whether this place is a battlefield (hello, Comcast!) or a collaborative and productive environment is a choice every company makes, and it usually starts with one person.
The VP of Operations is usually the contact center’s biggest decision maker. In most medium-sized and large enterprises, this is the person who crafts strategies for people, processes and technology and sets the tone for an organization’s relationship with its customers. It’s therefore critical that this individual understand people: both a company’s customer support personnel and customers themselves.